CAT’S PRIDE ANNOUNCES LITTER FOR GOOD PROGRAM

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Donates one pound of litter to animal shelters for each jug purchased

CHICAGO (Jan. 10, 2018)— Cat’s Pride today announces its national “Litter for Good” program as part of its long-term commitment to help save America’s shelter cats through partnerships with and donations to animal welfare organizations across the country. The Litter for Good program encourages consumers to nominate their favorite animal shelters to receive free litter at www.catspride.com/litterforgood and to purchase a green jug of Cat’s Pride Fresh & Light litter. For every green jug sold, Cat’s Pride will donate a pound of litter to shelters nationwide to help animals in need, with the goal of five million pounds of litter donated this year and twenty million pounds by the year 2020. Cat’s Pride is also continuing to partner with actress, producer and animal rights activist Katherine Heigl to help promote the program through Litter for Good videos, TV commercials and social media advocacy to encourage all shelters around the country to participate.

Consumers can nominate local animal shelters to receive free litter. The more nominations shelters receive, the more litter they are eligible to claim. When a green jug of Cat’s PrideFresh & Light litter is purchased, a pound of litter will be added to the total amount donated. Two pounds will be donated for every box and pail of Fresh & Light litter purchased. 

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